Understanding Advertising Extra Questions Class 7 Civics
Understanding Advertising Extra Questions for Class 7 Civics will help you in preparing yourself well before examinations. Class 7 Extra Questions will guide students to act in a better way an frame better answers in the examinations.
Understanding Advertising Very Short Answer Questions (VSAQs):
1. Why advertisements are keep on repeating in cricket matches flashing on television?
Answer
So that they stick in people’s minds.
2. How modernisation of media serves useful for us?
Answer
It helps media to reach more and more people.
3. What do you understand the term 'lifestyle'?
Answer
The term ‘lifestyle’ refers to the people’s lives being identified by the products they own, the clothes they wear, the places they live at, etc.
4. Why do you think the manufacturers gave their products a specific name?
Answer
By giving their products a specific name they try to create another brand.
5. What does branding mean? Why is it done?
Answer
‘Branding’ means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market.
6. Why is electronic media considered the most effective means of advertisement?
Answer
It creates an audio-visual impact on the people and sticks to their mind for a long time.
7. What are the four types of advertisement?
Answer
Public advertising, Social advertising, Political advertising and Commercial advertising.
8. Why a manufacturer has to give the consumer a reason to prefer his product?
Answer
The manufacturer is required to do so because it is the only way through which he/she tries to differentiate his/her product from other similar products.
9. How advertising tens to promote a certain lack of respect for the poor?
Answer
The poor are not the faces we most often see in advertisements and so we tend to dismiss their lives as worthless.
10. What is the purpose of advertising various products?
Answer
Advertisements draw our attention on various products and describe them positively so that we become interested in buying them.
Understanding Advertising Short Answer Questions (SAQs):
1. How are small businesses hampered in this age of advertisement?
Answer
Small businesses cannot compete with the large companies that spend huge money on advertising their
products. Small businesses do not have money to show their product on TV or national newspapers and magazines. So the persons who sell items like papad, pickles, sweets and jams are not considered
as fashionable as brand products. They often have to sell their products in weekly markets and neighbourhood shops. Besides, there is a fashion of packaged things which negatively affect the sales of several small businessmen who sell loose items. This shift to packaged products forces these people out of their livelihoods or businesses.
2. Explain two ways in which advertising affects issues of equality in democracy.
Answer
Equality is a key feature of democracy. It promotes people to lead a life of dignity. But advertising tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisements and so we tend to discuss their lives as worthless. Advertising, because it appeals to personal emotions, also tends to make people who cannot afford certain brands feel bad. They feel that they are unable to give their dear ones the best care that brand products appear to offer.
3. What does a manufacturer do to convince the consumer?
Answer
Suppose a manufacturer has made a product of soap and has also given a name to his product. As there are so many brands of soap in the market, only naming the product may not make us buy it. The manufacturer still has to convince us that his soap is better than that of others available in the market. For this, he gets his product advertised. He tries to give the consumer a reason to prefer his soap by claiming certain special values for his product.
4. How do we fell when we see some products advertised by our cricket players and favourite film stars?
Answer
We feel tempted to buy those products because the persons whom we consider our heroes tell us that they are worth buying. We sometimes become so excited that we immediately go to the market to buy them. We also discuss those products among our friends and feel elated.
5. How can you say that advertising is all about building brands?
Answer
Advertisement is all about building brands. At a very basic level, branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market. We can understand it with an example. We usually know pulses by their different types like masoor, moong, urad, etc. These names are not brand names. When a company takes the pulse of masoor and puts it into a packet, it will need to give the pulse a specific name to differentiate it from the pulse that is sold loose. This naming of the product is branding. It is important in advertising.
Understanding Advertising Long Answer Questions (LAQs):
1. What is the place of advertisements in our lives?
Answer
Advertisements play a big role in our lives. We not only buy products based on them, but often, having certain brand products influences the ways in which we think about ourselves, our friends and our family. Often several of our cricket heroes and our favourite film stars also try and sell products to us
through advertisements. We may feel tempted to buy those products because the persons whom we consider our heroes tell us that they are worth buying. Advertisements often show us images of the
lifestyles of rich people and tempt us to follow them.
Sometimes, advertisements target our personal emotions. By linking our personal emotions to products, advertisements tend to influence the ways in which we value ourselves as person. Advertisements do not just sell us products, they also influences every aspect of our life, for example, how we should live our lives, what we should aspire and dream for, how we should express our love, what it means to be smart, successful and beautiful.
2. What are the negative aspects of advertisements?
Answer
• Advertising a product costs a lot of money. Usually crores of rupees are spent on advertising a brand. Producing and showing advertisement in the media is very expensive. This means that only large companies can advertise. It has nothing to do with the small businessmen.
• Advertising makes us believe that packaged things are far better than things that do not come in packets. But the reality is that the quality of a product has little to do with the packaging that it comes in.
• Advertisement tends to promote a certain lack of respect for the poor. They are not the faces
we most often see in advertisements.
• Advertisement appeals to personal emotions and tends to make people who cannot afford for buying certain brands feel bad. They feel that they are unable to give their loved ones the best care that brand products appear to offer.
• By focusing on the lives of the rich and famous, advertising helps us forget about issues of poverty, discrimination and dignity. Needless to say that these are central to the functioning of equality in a democracy.